Reread, Reword, and Publish!

Good writing takes time. And and, for me a multi-step process. First, I write something, no holds barred. Second, I move on to something else and clear my mind. Third, I go back to my writing and read it from the perspective of my audience and I ask myself the following questions:

• Does it make sense in general?

• Does it makes sense to my target audience?

• Does it provide all the information they need?

• Does it ask them to take an action like sign up, stay tuned, register, etc.?

• Are the sentences varied in length?

• Did I have any questions about the details or am I reading any of the sentences twice to figure out what it means?

• Are the tenses correct?

Once I address those questions, eliminate extraneous words, and make necessary content tweaks, I wrap up the process with the fourth and final step. I review the content for the last time by reading out loud, from the bottom up, and then once again all the way through. It sounds like along process but I promise it is not. The small breaks can help catch any errors and reading it out loud and from the bottom helps you perfect your content. If it is a really important piece it is always best to involve someone else in the editing process.

Want to see a rewrite in action - check it out here

#worktip #brandnewsummer