Tap Into Memories to Build Connections and Boost Enrollment

What camp memories pop up for you the moment you hear the word camp? Friendship bracelets, ghost stories, campfires, bug juice, and gorp? These are just a few of the memories intertwined with my experience at Camp Tawonga. Even years later, a familiar smell, taste, or thought can instantly transport me back to California.

Camp memories are the cornerstone of camp continuity. When someone has an amazing camp experience, they want their children to have that same experience. But then comes the big debate—especially if both parents are camp alums from different camps. Which camp will offer the best experience for my child?

For undecided parents, the choices can be overwhelming—day camps, overnight camps, Jewish camps, specialty camps—you name it. So how can we use nostalgia to boost enrollment and strengthen the connection to camp? It’s simple: remind adults of their own camp years.

Four ways to spark camp nostalgia

1. Throwback Memories – Share old yearbook and bunk photos.

2. Location, Location, Location – Post photos of iconic camp spots, like the cheder ochel (dining room) or bunks that have remained unchanged for decades.

3. Everyone Loves Merch – Send alumni retro-inspired camp swag.

4. Same, But Different – Highlight timeless camp traditions that have stayed the same over the years.

If your camp has an active social media presence, take it a step further! Use polls to ask about favorite camp traditions, encourage alumni to share their best camp memories, and invite parents to post throwback photos on your camp’s social pages.

Don’t let all your hard work evoking camp memories go to waste

A great camp experience shouldn’t stop at nostalgia. Every time a parent reaches out to your camp, it’s an opportunity to build a lifelong connection. This year, I reached out to two camps—one never responded, and the other took over a week (only replying after I sent a follow-up email).

Failing to respond to any inquiries is a surefire way to lose families. If parents are reaching out, it means your marketing is working and they’re interested. Don’t let that momentum slip away. Put in the extra effort. Prompt, thoughtful communication can make all the difference in turning an email into a lifelong camp family.